The Time: About eight months ago
The Place: The H.O. of an Indian industrial goods major
The Occasion: The hundredth iteration of a 2×2 depicting Market Attractiveness vs. Competitive Advantage for the various markets our client served.
The Story: Two-by-two was a dreaded word those days. The team had spent many a sleepless night on reams and piles of data spanning multiple Excel sheets. All in order to place dozens of multi-coloured bubbles on an atavistic matrix of four boxes. Yes, I am talking about a consultant’s bread and butter- the 2×2 matrix.
In one of my several resentful moments that night, a thought struck me: if bags of cement deserved laborious 2×2 charts then so did more important things in life. More important things in life. Hmm…interesting. Yes, I would devise a 2×2 for the important things in life, a matrix for priorities. Sketches were made and storyboards carved out in long car rides back home and in some stolen moments at work. I managed to churn out some slides too. However, I was soon buried under an avalanche of presentations and meetings and then it was time to quit and pack and move. This matrix remained embedded in a hard disk somewhere. Till now.
I just managed to disinter this cool idea and with a few finishing touches, ladies and gentleman, je vous prĂ©sente, ‘The Priority Matrix’, in Consultantspeak.

The Priority Matrix is meant to capture the different degrees to which you can satisfy the spectrum of priorities in your life. Every bubble represents a priority and its position on the Matrix tells you a lot more. It offers insight into your psyche as well as bank balance. Where do your top priorities lie? How successful have you been in meeting these – your needs as well as your wants? Is it time to bring in some personal and professional changes? Is this beginning to sound like an ad on Asian Sky Shop? Okay, let’s move on.
Obviously, different people will have varying concentrations of bubbles in different quadrants of the matrix. What does that say about you?

Obviously, the framework was developed in the context of a specific problem: my life. One look at my last few days at work is enough to determine which type I was. Keywords: night-outs and blackouts, followed by dinner at the Racecourse and drinks at Wink. In one word, a rollercoaster. Grad school promised an entirely new social machinery. An enchanted forest where sleep grew on trees and free time just flowed by you.

Sometimes, I looked around at my colleagues and an evil gnome in my head would break out into a sinister laugh: I have my ticket (and visa) to eight hours of sleep and sixteen hours of fun. Tumhaare paas kya hai?
And now, in true MTV-style, an invisible baritone voice sniggers and asks me, Can you repeat the question?
Uh-oh. Time to do the math again.
Ah well, I now have twice as many shoes as I did last year. I get my Cosmo’s regularly. My dSLR is still here and it has a litter of new lenses. Check. Check. Check.
I don’t get eight hours of sleep. I get nine. Check. Other need-priorities are far from being met.
So essentially I am still the same type. All this hullabaloo over nothing, what was the point of this post, you might ask. Well, I told you it was Consultantspeak





